Do you know those authors’ names you’ve read before, but you can’t remember where or when? Recently, Justin showed me a copy of an article written by Al and Laura Ries. Thinking about it now, I’ve probably quoted them in one or two of my college papers. And I still wasn’t able to relate them to a well-known best-seller called “The 22 Immutable Laws of Branding“. This classic marketing book is the extension of a very short article that wraps up the “rules” that make great brands great. Like any true classic, it is one of those books that evolves and grows with you. The more you read it, the more sense it makes. I would even say that, if you read it at different times, it will have different meanings each time you read it. If you want to know more about Al and Laura Ries (yes, they are relatives), I recommend you to check their website. You can also check the same article I read here. I hope you enjoy it as much as I did. Which one of the 22 immutable laws is most… immutable? While we were talking, Justin challenged me to choose the immutable law … Continue reading A quick view over the “The 22 Immutable Laws of Branding”