the 22 Immutable Laws of Branding Archives

Digital Marketing

A quick view over the “The 22 Immutable Laws of Branding”

by Tiago Leão / February 23, 2017

Do you know those authors’ names you’ve read before, but you can’t remember where or when? Recently, Justin showed me a copy of an article written by Al and Laura Ries. Thinking about it now, I’ve probably quoted them in one or two of my college papers. And I still wasn’t able to relate them to a well-known best-seller called “The 22 Immutable Laws of Branding“. This classic marketing book is the extension of a very short article that wraps…

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