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Innovation

Asch Experiment: Are you conforming or countering?

by Margarida Vidal da Silva / June 22, 2017

As a social psychologist, Asch decided to study about group conformity. In his experiment, he brought one participant at a time to a room with five other students. The thing here is that those five other students had agreed in advance with the experimenter that they would give a wrong answer on purpose in certain rows… It’s a simple situation. In the room, the participants are asked one at a time out loud which line: A, B or C matches…

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