Content Marketing Archives

Digital Marketing

Is there a formula for creating valuable content?

by Tiago Leão / April 24, 2017

We often say that a marketer’s job is to create impact and add value to the customers’ life. While focusing on customers’ acquisition, marketers must also keep an eye on retention, analyzing what’s going on and finding new ways to acquire and retain new and old customers. The diversity of online and offline channels makes everything harder. In a highly competitive environment, we don’t only fight for clicks, we fight for attention. And that’s precisely the most valuable thing we…

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