I’m a huge Saturday Night Live fan, I binge watch their sketches like crazy. What makes it so incredibly perfect, is their ability to perfectly capture each nuance of the society we live in and satirize it by exaggerating every detail or cliché you can think of. Oh, satire… Isn’t it amazing?! Something that they do quite often – and quite well I must say – is faux-ads. Just last week I saw one of the funniest faux-ads I’ve seen in a long time. In this hilarious SNL commercial parody, Levi’s introduces “Wokes,” a new label-defying denim that’s sizeless, gender non-conforming, and completely style-neutral. If you’re not familiar with slang,“Wokes” is used to define a certain segment of millennials that are – or intend to be – very aware of all social, political and environmental issues going on in the world. They hate the mainstream and labels. With this fake commercial, they mock this segment by addressing to them saying exactly what they want to hear. A completely random and generic ad. Genius, right? That got me thinking. What is portrait in this sketch, is no more no less than a comic representation of what brands are doing. Because you know that … Continue reading Are millennials just a bunch of hashtags?