We often say that a marketer’s job is to create impact and add value to the customers’ life. While focusing on customers’ acquisition, marketers must also keep an eye on retention, analyzing what’s going on and finding new ways to acquire and retain new and old customers. The diversity of online and offline channels makes everything harder. In a highly competitive environment, we don’t only fight for clicks, we fight for attention. And that’s precisely the most valuable thing we can get in exchange for what we share. Given my personal background, I tend to believe that the most valuable kind of content is the one that educates and informs. For me, that’s the kind of content that gets people’s attention and creates the bigger sense of gratitude that, in the end, makes people come back. On the opposite side, I also agree that the educational content is the one that is harder to read. Usually, they come as long blog posts, long videos, and e-books. I still believe that these contents are great, but when we use them we have to be extra-careful, so we make them easy to read and visually appealing. But, how do we adapt our … Continue reading Is there a formula for creating valuable content?