Values still play a major role but, since the Internet revolution, politics became a whole new science. One that requires data scientists, unconventional PR agents and, of course, digital marketers. While Donald Trump and Hillary Clinton are battling for their place in the White House, there’s a lot of attentive people analyzing their online presence. “What will they do next?”, we all ask, but I’m certainly not the one with the answers. Political affiliations aside (Please, vote for Underwood!), I believe that digital marketing and politics have a lot to learn from each other. In such a recently explored area, everything that has to do with online ethics becomes a bit of a grey zone. But, if we look to the Internet as a channel for reaching and connecting, I’m sure we all can make a really good use of it. By “we”, I mean everyone, from companies to political campaign managers. Unlike any niche I’ve seen, this particular one can be very competitive. Having a share of 40% of the market would be great for any company. However, if you are in politics, 40% of the votes don’t grant you the victory. In order to succeed, strategies must be … Continue reading What digital marketing and politics can learn from each other