I usually start my blog posts with an idea of what I want to write but having no clue about how to end it. This one started after some conversations we have been having in Angry Ventures about the importance of data-driven decisions. First of all, data is definitely important. If you want, I invite you to read Anna’s post that gives you a better overview of data collection and its importance in the business context. In this post, I would like to highlight one of her topics: the one that tells you not to collect everything “just in case”. From my perspective, unplanned and aleatory data collection is (most of the times) useless. Unless you know what to measure, then having data just for the sake of having it won’t help you. On the contrary, it will make you data-blinded, either by data overload. How to diagnose data-blindness? The diagnosis of data-blindness is quite simple. Think about the questions you have during your working time and ask yourself if you have data to answer them. If not, either you don’t have data at all, or you have data that is not relevant to what you need. The next time … Continue reading Are you suffering from data blindness?