As a social psychologist, Asch decided to study about group conformity. In his experiment, he brought one participant at a time to a room with five other students. The thing here is that those five other students had agreed in advance with the experimenter that they would give a wrong answer on purpose in certain rows… It’s a simple situation. In the room, the participants are asked one at a time out loud which line: A, B or C matches the one in the left.The procedure is done several times with different cards but always with the same logic. The real participant is usually the last one answering. Imagine you’re the participant. The answer seems obvious, right? But everybody right before you is answering a clearly wrong answer in a perfect concordance. What do you do when your turn arrives? Do you stick with your right answer or do you conform with the group? Guess what? One-third of the real participants got conformed with the clearly wrong answer. This means you have around 33% of chances to let yourself go under social influence. Social Influence Social influence happens when someone is influenced by others to think or to do something … Continue reading Asch Experiment: Are you conforming or countering?